Once
Alike

Melbourne Coffee Start Up
Branding and Photography (2017)

Once Alike is developing the world's first fully automated robotic coffee machine, and needed a humanizing and organic brand that reassures users. The brand's logo and identity are based on 1950s colors, the fluid nature of coffee, and the orchestral movement of the robotic arms. It also incorporates classic elements of industrial design through its typography.

I acknowledge the Traditional Owners and Custodians of the land on which I work, play and live, the Peoples of the Kulin Nation. I also pay my respects to their Elders past, present and emerging. Sovereignty has never been ceded. It always was and always will be, Aboriginal land.