Altogether Better
Client
Nelson Alexander
Date
1.9.2019
Type
Art Direction
Graphic Design
Print Production
Template Production
The Spring 2019 campaign launched by Nelson Alexander aimed to reflect on and emphasize the distinctive qualities of their network.
In Spring 2019, Nelson Alexander launched a landmark brand campaign that captured the essence of what makes their network truly unique. At the heart of the campaign was a celebration of the people behind the brand—the dedicated staff who go above and beyond every day to support their clients and give back to the communities they serve.
This campaign marked a bold step forward in Nelson Alexander’s marketing approach, featuring the company’s first-ever television commercial. It was more than just a media milestone; it was a heartfelt message of trust, local insight, and a commitment to doing real work that makes a real difference. Rolled out across digital, print, outdoor, and broadcast channels, the campaign painted a vivid picture of a real estate group deeply embedded in the lives of Melbourne’s inner suburbs—trusted by generations, driven by purpose.
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