Often talking about
something I saw on Tik Tok
I believe the best design starts with a deep understanding of people. I immerse myself in the lives of consumers and communities to uncover what truly matters—culturally, emotionally, and practically. By working across disciplines and tapping into subcultures, I explore how brands can create meaningful, human solutions to everyday pain points. These communities often lead the way with resourceful, informal problem-solving—and that’s where I find the most honest, inspiring ideas.
“Seb is endlessly creative, deeply curious, and always eager to participate, learn, and contribute. He brings a unique perspective to every project, thanks to his remarkable ability to stay on the pulse of emerging trends—especially those born from alternative and unexpected spaces. His work is consistently thoughtful and considered, reflecting a strong and welcome commitment to diversity, equity, and inclusion—both in what he creates and how he collaborates.“
"...what truly makes Seb stand out is his ability to work at the intersection of creativity, insights, and strategy. He builds campaigns that not only meet objectives but genuinely move culture forward. And just as importantly, Seb has this rare ability to nurture and support his team. He consistently brings out the best in those around him, empowering them to reach their full potential. It’s that combination of creativity, strategy, and leadership that makes him one of my favourite people to work with."
"Seb is a master of his craft, with an exceptional understanding of context and a keen eye for visual design. His ability to blend aesthetics with storytelling ensures that every piece of work is not only visually striking but also deeply engaging."
Sept ‘23 - April ‘25
Campaign Execution: Collaborated with media partners and agencies to deliver impactful campaigns that adhered to brand guidelines and maximized budget efficiency.
Consumer Engagement: Launched successful retail campaigns that reinforced the brand’s position in the market while staying within budgetary constraints, contributing to Ford Ranger’s ongoing success as Australia’s number one selling vehicle.
Brand Identity Evolution: Played a key role in evolving Ford’s brand identity, maintaining consistency across all media channels while celebrating the company’s 180-year legacy.
Website Content Management: Oversaw and managed content for Ford’s website, ensuring that automotive features were accurately reflected and updated. Worked closely with legal teams to ensure compliance with disclaimers and other regulatory requirements.
March ‘20 - August ‘23
Brand Strategy Leadership: Played a pivotal role in shaping the long-term brand strategy for Ford’s future vehicle lines, including the 2035 Ranger brand, ensuring alignment with evolving consumer expectations and market trends.
Human-Centred Design: Brought to life the insights and prototypes from a multidisciplinary team, focusing on solving future mobility challenges. Visuals, strategy, and copy were developed with a Human-Centred Design approach, ensuring that the customer and human experience remained at the forefront of all touchpoints.
Brand Development: Led the visualisation, communication, and copy development for the 2035 Ranger brand, creating forward-thinking assets that aligned with future market trends and customer expectations.
Cross-Country Art Direction: Directed photography projects across three countries during the pandemic, supporting global ethnography research through creative visual storytelling.
Prototypes & Learning Sessions: Built assets and prototypes that facilitated customer learning sessions, providing engaging visual content that enhanced understanding and user experience.
Visual Asset Libraries: Produced comprehensive visual asset libraries that were utilized across all D-Ford projects, standardizing high-quality visual content for the brand.
Film & Web Production: Produced short films and websites that contributed to enriching the overall brand narrative and customer engagement.
May ‘16 - March ‘20
Creative Direction & Production: Led creative direction, production, and artwork for 17 local offices across Melbourne, ensuring brand consistency across digital and print spaces.
Multi-Channel Campaigns: Directed projects that included print advertising, brand management, photography, animation, and both digital and social media strategies.
Stakeholder Management: Successfully managed design requests from over 300 stakeholders, ensuring alignment with the evolving brand identity and market trends.
Achievements:
Awarded Large Residential Agency of the Year 2020 (REIV) for outstanding marketing achievements.
Delivered marketing materials to over 300,000 homes state-wide, enhancing community engagement and brand recognition.
Led the consistent and successful roll-out of a modern re-brand across 17 offices, reinforcing Nelson Alexander’s reputation in Melbourne’s northern suburbs.
Streamlined design processes to accommodate high-volume production without compromising on quality or creative vision.
Let's create something together...