Foundation Day
Client
Nelson Alexander
Date
1.4.2020
Type
Art Direction
Graphic Design
Photography
Print Production
During the 2020 Bushfires Nelson Alexander pivoted their local charity to support the cause.
Taking lead of the visual language, it was clear that a brand that focused their presentation around colours called NA Red and Crimson Black wouldn’t be suited for the subject manner.
Digging into personal insights from working on projects that spurred from Black Saturday, a theme of renewal and growth was developed. A clear contrast of the imagery of the time, this turned into a leading part of Nelson Alexander winning Large Independent Real Estate 2020 from the REIV. Additional support was given to the region through the organisation of hampers focusing on products from the area that were handed out on the day.
No items found.
No items found.
