Once Alike
Branding
Photography
Signage
UI Design
To bring Once Alike’s pioneering robotic coffee concept to life, I began by immersing myself in extensive research on mid-century aesthetics, industrial design, and robotics.
Collaborating closely with the client, we explored moodboards and sketches that captured the organic fluidity of coffee and the elegant choreography of robotic arms.
After establishing the creative direction, I developed the brand’s visual identity by selecting a harmonious 1950s-inspired color palette that felt warm, inviting, and distinctly human. Typography was meticulously chosen to reference classic industrial design, striking a balance between vintage charm and technological sophistication.
Through multiple iterations and stakeholder feedback, I refined the logo and supporting graphics, ensuring they conveyed both innovation and reassurance. The final deliverables included comprehensive brand guidelines, logo variations, and collateral that collectively humanized this groundbreaking technology, positioning Once Alike as approachable yet forward-thinking.
